Shouting from the rooftops and paying it forward - my IWD 2018 pledge

Today’s International Women’s Day. I’ve been lucky to get to work with so many phenomenal women, many of whom have coached and mentored me, and continued to be there for me long after our professional relationships have ended.

Working in communications, and particularly in tech PR, comes with a peculiar gender imbalance. Apart from at the very top, most PRs are women, whereas most of the clients, and - indeed - most of the journos, are men. I’d love to see this change, which is why I’ve decided to give away free consultancy hours to female entrepreneurs who want to make waves in the press, but can’t really afford a PR.

As part of this, I’ll dedicate one afternoon a month for the rest of the year to coach female entrepreneurs in how they can get the story of their business out there. It can be anything from a general brainstorm on PR opportunities to feedback on a specific pitch or press release - or both, or something else entirely. As always, the session will depend on the needs of the client.

So - 10 afternoons left in 2018. Do you know any female entrepreneurs - tech or otherwise - who want help in taking over the world? Have them ping me at sandyerrestad at gmail dot com.

  My first PR boss and I at Web Summit, way back in a different life. She went on to hire me not once but twice (!) more - I’m very lucky to now call her a friend.

My first PR boss and I at Web Summit, way back in a different life. She went on to hire me not once but twice (!) more - I’m very lucky to now call her a friend.