Sandy Errestad

I'm a PR and communications consultant specialising in fast-growing companies. I love crafting great stories that serve a wider purpose than just getting vanity press coverage.

I've spent the past couple of years working with some fifty startups on their PR and communications strategies. After having lived and worked in London for over eight years, doing PR for the likes of TransferWise and Klarna, I relocated to Malmö in September 2016. I’m now the Head of Communications at Mapillary, the street-level imagery platform that uses computer vision to fix the world’s maps.

Prior to Mapillary, I worked at Minc, the startup house in Malmö. In my first year I secured coverage reaching some 450m people for Minc, and beyond that I worked with clients ranging from Orbital Systems to Mapillary, Flow Neuroscience, and Zeta Display. As a result of my work with Malmö's tech scene I was in November 2017 named one of the 100 most influential and impactful tech profiles in the Nordics by Slush and The Nordic Web. If you want to see some of the most recent stuff I've done, click here.

I'm a political scientist by training, but after a short stint in the life of international diplomacy I realised that the return on investment in terms of public good is higher in PR. Ironic, I know, but life's just full of little wonders like that.