From drugs and sexism to the United Nations and Sex and the City - the rise, fall and resurrection of my career as a t-shirt designer
Most of you probably don't know this, but a long, long time ago, way before I'd heard the term startup or PR, I stumbled into a brief and intense career as a t-shirt designer. Completely accidental of course - back then my main calling in life seemed to be to provoke and outrage, and fashion was a great way to go about it. At the time my best friend and I lived and worked at a fashion/furniture/bicycle shop called Sick in London's East End. Sick was a very apt name for the shop - I've written more about living at Sick in this blog post. Our boss was a former punk who'd come out with pretty outrageous stuff every now and again. I remember him calling us "useless fucking females" whenever we'd done something wrong, which was all the time - pretty unsurprising considering we were two 18-year-olds, put in charge of a shop in spite of never having worked in retail before. Now, ten years later, I find it pretty horrifying, but at the time we thought it was nothing but hilarious. We never took it to heart but rather reclaimed and owned it in ways that our boss, ironically, loved. Part of that process was turning it into fashion.
It started as a provocative joke but pretty soon blog readers started asking how they could get their hands on one. My blog then was much bigger than it is now, with thousands of daily readers at its peak, and it wasn't long before I made way more money on the shirts than I did at Sick. After Vice Magazine included some of the shirts in a shoot, a distributor doing punk fashion got in touch and placed a bulk order (see guys, PR works!). I should've seen this was a business in the making, but I was young and I just wanted to have a bit of fun.
Other people definitely saw the potential, though. The French fashion label Vetements presumably nicked one of my designs for one of their t-shirts, which was then sold for $980 and worn by the likes of Rihanna. Oh well.
Anyway - a year later I'd abandoned my career as an East London Klub Kid to move to South Africa. I didn't know it at the time, but this was basically the beginning of what I'd now call my political awakening. I worked at a Cape Town shelter for homeless women and children, and spent most evenings reading about some of the most prominent socio-economic issues faced by South Africa. HIV/AIDS is one of them, and as a result I decided to do a fashion campaign highlighting World AIDS Day. I designed, printed, modelled and sold several different designs, all focusing on the huge problem of people around the world not knowing their HIV status. All proceeds were donated to UN's Global Fund to fight AIDS, Tuberculosis and Malaria. At that point the blog was much smaller, but I still managed to raise and donate some £500.
That was in 2010 and since then I haven't printed anything - up until last night, when I printed my very own We Should All Be Mirandas t-shirt. It’s an excellent parody on Dior's terribly ironic $700 We Should All Be Feminists shirt - as the designers say themselves, “It’s hard being a Miranda in the age of Trump and $700 feminist slogan tees. But if Mirandas ruled the world, the world would be a considerably less fucked up place. We should all be Mirandas: smart, pragmatic, ambitious and unafraid to eat cake out of the garbage“. I first spotted the shirt on Instagram in October and have tried to get my hands on the original since then. Alas, I've been unsuccessful, but with some spare time on my hands over the holiday season I bought the same printing gear I used at Sick all those years ago, to print my very first shirt in over seven years.
It felt great.