Minc and Malmö
My day time gig is spreading the word about Minc, the startup house in Malmö, and the city of Malmö as an emerging tech hub. In my ten first months at Minc I secured more than 150 articles in over 50 publications, with a reach of some 400m readers. Highlights below.
Clean-tech startup Orbital Systems raised their Series B of £15m in April 2017 from the likes of Niklas Zennström, founder of Skype and Atomico, and Karl-Johan Persson, CEO of fashion giant H&M. I single-handedly did the international announcement, which secured some 40 articles with a reach of over 200m readers. Below are some of the highlights.
Zeta Display, Scandinavia's market leader in digital signage, secured a five year contract worth 23m SEK with Stadium, one of Sweden's largest retailers. I did Zeta Display's press announcement, working with Zeta Display and Stadium's press team to secure top tier coverage. The stock value of Zeta Display went up by more than 30% in the three days following the announcement, to a value of some 70m SEK. Snippets from the announcement below.
I was the Account Manager at the London based startup PR agency Albion Drive. One of our accounts was HiBob, the HR startup offering new ways to manage HR and maintain high levels of staff retention. Below is some of the coverage my team secured for the announcement of their £7.5m seed round.
Some other bits and bobs
Here's some other press office stuff I've done - not part of campaigns or specific announcements, but strategic placements for startups ranging from fintech to medtech.
Flow Neuroscience in Business Insider Nordic
Universal Avenue in Mail Online